Take up the topic of loyalty programs with any ecommerce marketer, and you’ll hear the same questions and observations come up every time: Are ecommerce loyalty programs worth the effort or not? Isn’t Amazon actually losing money on Prime? If so, why would I want to emulate that in my ecommerce business? Are you looking for ways to get better ... Read More
Albert Einstein - Theoretical Physicist
"The definition of insanity is doing something the same over and over again and expecting different results."
50 eCommerce Growth Ideas For 2017
TAKE YOUR ECOMMERCE TO THE NEXT LEVEL
We want to come up with a list of predictions for ecommerce conversion rate for 2017. Predictions or opinions from influencers and experts will be compiled as 'Experts Unfold: Key Trends for eCommerce Conversion Rates in 2017'.
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Are blogs still valuable? Does your ecommerce or lead generation website really need to put all that time and effort into keeping a blog updated? Here’s the short answer: yes, they are… when thought of as a conversion machine. Let’s look at how blogging adds value to your online presence in the first place. After that, we’ll talk about the ... Read More
There’s a ridiculously simple way to build your email list. And once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner. In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month. And today I’m going to show …
As digital marketing professionals, we spend countless hours developing strategies to drive qualified traffic to landing pages. The more targeted the landing page is to the user, the better the odds that they will complete a desired action - whether...