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Learn what marketing optimization is about, and become super-knowledgeable.

Personalization A/B Testing

David Hoos on 09 Mar. 2018

Here's your comprehensive guide to limited time offers - why they work, when to use them, and how you can implement them today.
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A/B Testing

David Hoos on 09 Mar. 2018

Your comprehensive guide to discerning between quantitative vs. qualitative research practices and selecting the best approach for your business needs.
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Personalization

David Hoos on 19 Jan. 2018

Use these steps to improve your product descriptions and push your conversion rate in the right direction.
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Personalization A/B Testing

David Hoos on 03 Jan. 2018

You can convert more visitors by understanding these seven types of customers and how each of them typically engages online.
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Personalization A/B Testing

David Hoos on 12 Dec. 2017

What is a good conversion rate? What conversion rate should you benchmark your website against? Get our answer to these important questions and more.
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Personalization A/B Testing

David Hoos on 12 Dec. 2017

Ask any group of marketers how to increase ecommerce sales fast, and the first suggestion you’ll hear is “hold a sale.” Shoppers love sales. Any reason you can come up with to hold one – be it Black Friday, Memorial Day, or your ecommerce birthday – is sure to boost revenue. There’s just one problem with the idea. “On Sale” ... Read More
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Personalization A/B Testing

David Hoos on 01 Nov. 2017

ROAS or return on ad spend is an essential metric to monitor and to manage if you want to lower costs and drive higher ecommerce sales.
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Personalization Surveys

sayed shahnur on 08 Sep. 2017

GrowthFunnel is a personalization tool to increase signups, subscriptions, purchase, referal traffic and sales. It has 5 different sales funnels like pop ups, floating bars, sliders, in-line forms and lead links. The funnels records the data it captures and uses it to personalize the experience of website visitors by calling them with their name when they are returning to your site. Moreover, every lead you capture will be accompanied by its social and professional data like FB, Twitter details and also user behavior information. So overall, GrowthFunnel is a thousand step ahead of other conversion tools in the market with its diversified funnel systems and lead scoring features.
Personalization

sayed shahnur on 08 Sep. 2017

In this article, I’ll share 19 powerful LinkedIn marketing strategies to get highly qualified business leads from LinkedIn on a consistent basis.
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Personalization A/B Testing

Carmen Apostu on 11 Aug. 2017

Bad UX is costing website and app owners everywhere - here’s why it’s more expensive than getting it right in the first place.
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A/B Testing

Rory Gallagher on 04 May. 2017

This post sheds some light on the “button color” debate, explaining how to design effective buttons based on vision science instead of “red means urgent”, “green means go” and other pop psychology.
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Personalization A/B Testing Surveys

David Hoos on 20 Apr. 2017

Like physical desire paths in city planning, digital desire paths help you see what your customers want, and simplify their pathway to get there.
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Personalization A/B Testing Surveys

David Hoos on 28 Mar. 2017

We reviewed hundreds of free and paid usability testing tools. The list below contains the most valuable of tools we discovered.
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Personalization A/B Testing

David Hoos on 01 Mar. 2017

Take up the topic of loyalty programs with any ecommerce marketer, and you’ll hear the same questions and observations come up every time: Are ecommerce loyalty programs worth the effort or not? Isn’t Amazon actually losing money on Prime? If so, why would I want to emulate that in my ecommerce business? Are you looking for ways to get better ... Read More
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Personalization

David Hoos on 13 Feb. 2017

Make the effort to invest in your 404 page, and you’ll turn a user experience challenge into a page that contributes to your growth.
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Personalization

Alexandru Golub on 31 Jan. 2017

Find out how well optimized your website is in just 4-6 minutes.
eBook

Alexandru Golub on 30 Jan. 2017

Albert Einstein - Theoretical Physicist "The definition of insanity is doing something the same over and over again and expecting different results." 50 eCommerce Growth Ideas For 2017 TAKE YOUR ECOMMERCE TO THE NEXT LEVEL
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Personalization A/B Testing

David Hoos on 26 Jan. 2017

Businesses that blog average 55% more website visitors than those that don’t. And blogs can be a powerful tool for conversions when done correctly.
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Webinar

Valentin Radu on 17 Jan. 2017

A bold statement from the CEO of the worlds largest specialist conversion optimisation Web Arts, Andre Morys. Alongside 16 other industry thought leaders inc...
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A/B Testing

Tejaswi Raghurama on 16 Jan. 2017

We want to come up with a list of predictions for ecommerce conversion rate for 2017. Predictions or opinions from influencers and experts will be compiled as 'Experts Unfold: Key Trends for eCommerce Conversion Rates in 2017'.
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